16. It is engineering tedious task to take out books from matlab library rack every time even as viewing matlab contents. This paper definitely introduces an android application which makes a speciality of augmented fact used in engineering library with matlab help of internet connectivity. This application is in accordance with picture processing. The Optical Character Recognition OCR is used as open sourced program that’s used to convert matlab text in matlab image of book into characters. The application truly captures matlab picture engineering matlab books in engineering library rack and on selecting engineering certain key phrase of engineering book we get matlab associated books to matlab keyword and essential particulars then on extra preference of engineering specific book we get matlab contents engineering matlab associated book. These marketing recommendations and advertising and marketing plans can help to modification matlab brand cost and increase matlab effectivity engineering matlab agency Lovelock,Wirtz and Chatterjee, 2010. While adopting matlab branding, advertising concepts, matlab increase in manufacturer value can be considered which influences matlab income and matlab organizational advancement engineering matlab agency. The main goal engineering matlab company is to achieve matlab organizational development with an increase in matlab brand value Jacquelline and Kline, 2007. Sustainability is again engineering worry, matlab happens when there is hard competition in matlab industry and there are opponents with positive recommendations adopted by matlab agency. There are quantitative and qualitative research methodology that may be followed by matlab researchers to make engineering comprehensive study concerning matlab importance of branding and its impacts on matlab income or organizational development. The research methodology as such qualitative analysis is used near to gain knowledge that required in matlab advertising verbal exchange which holds matlab branding recommendations that allows to examine matlab role and matlab benefit in marketing strategy utilized by matlab agency Ann, Love, and McMillian, 2004.